What does all the technological jargon mean
when it comes to web sites, web site design
& the Internet?
Below is a listing down under
has compiled of the
most commonly used technical terms with a
definition in layman's terms.
|An email address used to forward email
to another account for reading or
|A graphic file which consists of two or
more images shown in a timed
sequence to give the effect of motion.
|• Active Server Pages - A means of
retrieving information from a database for
display on a web page; the page is actively
"built" when a user requests the web page.
• Application Service Provider - Outsourced
provider of online access to software
applications or hosted application servers.
|Controlling access to all or part of a
web site by requiring a username & password.
|A common way to advertise on an Internet
site created by hyperlinks.
|A blog is a personal journal published on the World Wide Web
consisting of discrete entries ("posts") typically displayed in reverse
chronological order so the most recent post appears first. Blogs are usually the work
of a single individual, occasionally of a small group, and often are themed on a single subject.
They are generally a part of the author's web site whether personal or business.
|The non-navigation elements of a web
site, both text and graphics.
|Files about a visitor sessions on a web
site. May be used to identify returning
visitors and record their preferences, or to
help pages load faster on a user's computer.
|Web Server a collection of data records
that can be retrieved to display on web site
pages. Most large E-Commerce web sites use a
database to store products, orders, and
|or Dynamic Hypertext Markup Language - A
newer, more powerful and precise language
for web page coding. Not supported by older
|Abbreviation for electronic commerce. A
way of doing real-time business transactions
via telecommunications networks, when the
customer and the merchant are in different
geographical places. Note:
Electronic commerce is a broad concept that
includes virtual browsing of goods on sale,
selection of goods to buy, and payment
Electronic commerce operates on a bona fide
basis, without prior arrangements between
customers and merchants. E-commerce operates
via the Internet using all or any
combination of technologies designed to
exchange data (such as EDI or e-mail), to
access data (such as shared databases or
electronic bulletin boards), and to capture
data (through the use of bar coding and
magnetic or optical character readers).
|HTML pages formatted to appear like
traditional forms to web site users. Form
transfer variables back to the server, and
are used to gather information about site
visitors or take orders for products and
|A technique used in web site design to
divide the page into multiple windows called
frames. Each frame contains a separate web
page. Benefits of frames are that one part
of a web page can be scrolled or changed
while other parts remain fixed for such
purposes as keeping a menu in view all the
time. Disadvantages are that users cannot
bookmark the key information on the page,
and most search engines do not rank frame
sites as well as traditional sites.
|File Transfer Protocol - Among the
earliest Internet standards, a protocol
transfer between remote computers and
different operating systems.
|Splash Page - Generally a bad idea. This
is a page like a 'book cover' - it sets the
stage for what is to follow. Unpopular with
search engines and visitors, who want their
|Graphics Interchange Format (.gif),
graphics file type used for text or cartoon
|The main page of a web site, providing
visitors with an overview and links to the
rest of the site.
|Hyper Text Markup Language is used to
write documents for the World Wide Web and
allows linking (Hyperlinks) between related
documents and objects.
|Hyper Text Transfer Protocol is a
standard way of transmitting data from web
|An element on a web page, either text or
graphic, which directs the user to another
resource or location when clicked.
|A site that is primarily an "online
brochure", offering information of interest
and designed as an advertising or public
|A web site that encourages visitor
interaction through surveys, online forms,
discussion boards, and opt-in mailing lists.
|Describes the environment between the
user and the function of the web site. An
ideal interface does not require any
behavioral change on the part of the user.
|Hyperlinked words or phrases in the text
of a web page that allow users to follow a
train of thought to reach more detailed
information. Ideal for text-heavy web sites.
|A programming language developed by Sun
Microsystems based on C++. It is used with
web pages to create applets that will run on
|An application that is downloaded from a
web page and executed by browser software.
|A script language (with little in common
with Java) developed by Netscape for writing
short programs embedded in a web page.
Supported by all but the oldest browsers.
|Joint Photographic Expert Group, (.jpg)
the most commonly used format for
photographs displayed on web sites.
|The ability to access the web server log
file in real time..
|A file created by a web server
containing a record of activity for a web
|In HTML or XML, a string of descriptive
information used to provide information
about the page to search engines and browser
software. Commonly used meta tags are
description, keywords, date, and copyright.
|This is basically a scaled down version of your main website, and sized to fit
a smart phone screen. The mobile phone specific websiteloads fast on a smart phone,
and shows only the info you enter onto the mobile phone web page. This allows for
tailor specific info for mobile devices and give a better browsing experience to
visitors to your site when they access it via a smart phone.
|The graphic and text links that guide
visitors to specific web pages or areas on a
|Adobe's Page Description Format. Allows
display of a scanned document in its
form and layout. Requires a free download of
Adobe Reader to access.
|Downloadable components allowing web
browsers to play or display additional file
types, including video, audio, and
|Portable Network Graphics, (.png) a
newer file format for web site graphics not
by some older browsers.
|A web site that serves as a "gateway" to
the Internet. Portals may be general or
targeted toward specific interest groups.
|Main navigation tools placed prominently
on the web page. Users expect to find
primary navigation at the top or left hand
side of a page.
|The display setting of the user's
monitor. Most users now set their screen
resolution to display an area at least 800
pixels wide and 600 pixels wide. As large
monitors become less expensive, the 1024
pixel wide by 768 pixel high resolution
gains market share. Most sites are now
designed to accommodate 800x600, but many
are still formatted for 640x480.
|Mouse-Over - A changing text or graphic
display activated by the user's cursor
"rolling over" a hyperlinked area.
|Secondary navigation that outlines
section detail in a larger web site. May be
displayed as a roll-over or as part of the
|Verification by a third party such as
VeriSign or Equifax that web site
transactions are encrypted, that the
business owner owns the web site, and that
the business is a registered, ongoing
concern. Server Certificates are renewed
|Web site design software and web browser
plug-ins by Macromedia that allow multimedia
(sound, videos, animations, etc.) to be
played on Web pages.
|A shopping cart is a piece of software
that acts as an online store's catalog
and ordering process. Typically, a shopping
cart is the interface between a company's
Web site and its deeper infrastructure,
allowing consumers to select merchandise;
review what they have selected; make
necessary modifications or additions; and
purchase the merchandise.
Shopping carts can be sold as independent
pieces of software so companies can
integrate them into their own unique online
solution, or they can be offered as a
feature from a service that will create and
host a company's e-commerce site
|A truly evil technology that allows key
words (purchased by advertisers) to be
'marked' on your screen. The Smart Tags
allow users to easily leave your web site
for the advertiser's site. These should
always be blocked by your web designer.
|Social media marketing is the process of marketing through social media sites like
Twitter, Facebook and YouTube. By utilizing the social aspect of the web, social media marketing
is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.
A social media marketing strategy can be as simple as having a company blog, a Twitter account, or
attaching "Digg This" and "Tweet This" tags to the end of articles. It can also be as complicated as
having a full campaign that encompasses blogs, Twitter, social networking and viral videos through YouTube.
|A "concept page" that introduces the web
site; not recommended for search engine
|Technologies which permit listening and
watching continuously as the signal is
transferred to your system from a remote web
|Allow individuals to add to add
follow-up or answer messages to a topic or
|A small photographic image that assists
the user in choosing a product or navigating
a web site.
|A method of creating and rendering web
site graphics that displays (loads) quickly.
|A computer that delivers (serves up) Web
pages. Every Web server has an IP address
and possibly a domain name