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What does all the technological jargon mean when it comes to web sites, web site design & the Internet?

Below is a listing down under ONLINE has compiled of the most commonly used technical terms with a definition in layman's terms.
 
ALIAS (Email)
An email address used to forward email to another account for reading or distribution.
ANIMATED GIF or ANIMATION
A graphic file which consists of two or more images shown in a timed
sequence to give the effect of motion.
ASP
Active Server Pages - A means of retrieving information from a database for display on a web page; the page is actively "built" when a user requests the web page.
Application Service Provider - Outsourced provider of online access to software applications or hosted application servers.
AUTHENTICATION
Controlling access to all or part of a web site by requiring a username & password.
BANNER ADVERTISEMENT
A common way to advertise on an Internet site created by hyperlinks.
BLOGS
A blog is a personal journal published on the World Wide Web consisting of discrete entries ("posts") typically displayed in reverse chronological order so the most recent post appears first. Blogs are usually the work of a single individual, occasionally of a small group, and often are themed on a single subject. They are generally a part of the author's web site whether personal or business.
CONTENT
The non-navigation elements of a web site, both text and graphics.
COOKIES
Files about a visitor sessions on a web site. May be used to identify returning visitors and record their preferences, or to help pages load faster on a user's computer.
DATABASE
Web Server a collection of data records that can be retrieved to display on web site
pages. Most large E-Commerce web sites use a database to store products, orders, and customer information.
DHTML
or Dynamic Hypertext Markup Language - A newer, more powerful and precise language for web page coding. Not supported by older browsers.
E-COMMERCE
Abbreviation for electronic commerce. A way of doing real-time business transactions via telecommunications networks, when the customer and the merchant are in different geographical places.  Note: Electronic commerce is a broad concept that includes virtual browsing of goods on sale, selection of goods to buy, and payment methods.

Electronic commerce operates on a bona fide basis, without prior arrangements between customers and merchants. E-commerce operates via the Internet using all or any combination of technologies designed to exchange data (such as EDI or e-mail), to access data (such as shared databases or electronic bulletin boards), and to capture data (through the use of bar coding and magnetic or optical character readers).
FLASH - 'See SHOCKWAVE FLASH'
FORMS
HTML pages formatted to appear like traditional forms to web site users. Form fields
transfer variables back to the server, and are used to gather information about site visitors or take orders for products and services.
FRAMES
A technique used in web site design to divide the page into multiple windows called
frames. Each frame contains a separate web page. Benefits of frames are that one part of a web page can be scrolled or changed while other parts remain fixed for such purposes as keeping a menu in view all the time. Disadvantages are that users cannot bookmark the key information on the page, and most search engines do not rank frame sites as well as traditional sites.
FTP
File Transfer Protocol - Among the earliest Internet standards, a protocol enabling file
transfer between remote computers and different operating systems.
GATEWAY PAGE
Splash Page - Generally a bad idea. This is a page like a 'book cover' - it sets the stage for what is to follow. Unpopular with search engines and visitors, who want their
information quickly.
GIF
Graphics Interchange Format (.gif), graphics file type used for text or cartoon art and
line drawings.
HOME PAGE
The main page of a web site, providing visitors with an overview and links to the rest of the site.
HOVER BUTTON 'See ROLL-OVER'
HTML
Hyper Text Markup Language is used to write documents for the World Wide Web and allows linking (Hyperlinks) between related documents and objects.
HTTP
Hyper Text Transfer Protocol is a standard way of transmitting data from web servers to
web browsers.
HYPERLINK or LINK
An element on a web page, either text or graphic, which directs the user to another resource or location when clicked.
INFORMATIONAL SITE
A site that is primarily an "online brochure", offering information of interest and designed as an advertising or public relations tool.
INTERACTIVE SITE
A web site that encourages visitor interaction through surveys, online forms, discussion boards, and opt-in mailing lists.
INTERFACE
Describes the environment between the user and the function of the web site. An ideal interface does not require any behavioral change on the part of the user.
INTUITIVE NAVIGATION
Hyperlinked words or phrases in the text of a web page that allow users to follow a train of thought to reach more detailed information. Ideal for text-heavy web sites.
JAVA
A programming language developed by Sun Microsystems based on C++. It is used with web pages to create applets that will run on different platforms.
JAVA APPLET
An application that is downloaded from a web page and executed by browser software.
JAVA SCRIPT
A script language (with little in common with Java) developed by Netscape for writing short programs embedded in a web page. Supported by all but the oldest browsers.
JPEG or JPG
Joint Photographic Expert Group, (.jpg) the most commonly used format for photographs displayed on web sites.
LINK - 'See HYPERLINK'
LIVE STATISTICS
The ability to access the web server log file in real time..
LOG FILE
A file created by a web server containing a record of activity for a web site.
META TAGS
In HTML or XML, a string of descriptive information used to provide information
about the page to search engines and browser software. Commonly used meta tags are description, keywords, date, and copyright.
MOBILE PHONE SITES
This is basically a scaled down version of your main website, and sized to fit a smart phone screen. The mobile phone specific websiteloads fast on a smart phone, and shows only the info you enter onto the mobile phone web page. This allows for tailor specific info for mobile devices and give a better browsing experience to visitors to your site when they access it via a smart phone.
MOUSE OVER - 'See ROLL-OVER'
NAVIGATION
The graphic and text links that guide visitors to specific web pages or areas on a
page.
PDF FILE
Adobe's Page Description Format. Allows display of a scanned document in its original
form and layout. Requires a free download of Adobe Reader to access.
PLUG-INS
Downloadable components allowing web browsers to play or display additional file types, including video, audio, and multimedia.
PNG
Portable Network Graphics, (.png) a newer file format for web site graphics not supported
by some older browsers.
PORTAL
A web site that serves as a "gateway" to the Internet. Portals may be general or targeted toward specific interest groups.
PRIMARY NAVIGATION
Main navigation tools placed prominently on the web page. Users expect to find primary navigation at the top or left hand side of a page.
RESOLUTION
The display setting of the user's monitor. Most users now set their screen
resolution to display an area at least 800 pixels wide and 600 pixels wide. As large monitors become less expensive, the 1024 pixel wide by 768 pixel high resolution gains market share. Most sites are now designed to accommodate 800x600, but many are still formatted for 640x480.
ROLL-OVER
Mouse-Over - A changing text or graphic display activated by the user's cursor "rolling over" a hyperlinked area.
SECONDARY NAVIGATION
Secondary navigation that outlines section detail in a larger web site. May be displayed as a roll-over or as part of the root pages.
SECURE SERVER CERTIFICATE
Verification by a third party such as VeriSign or Equifax that web site transactions are encrypted, that the business owner owns the web site, and that the business is a registered, ongoing concern. Server Certificates are renewed annually.
SERVER - 'See WEB SERVER'
SHOCKWAVE FLASH
Web site design software and web browser plug-ins by Macromedia that allow multimedia (sound, videos, animations, etc.) to be played on Web pages.
SHOPPING CART
A shopping cart is a piece of software that acts as an online store's catalog
and ordering process. Typically, a shopping cart is the interface between a company's Web site and its deeper infrastructure, allowing consumers to select merchandise; review what they have selected; make necessary modifications or additions; and purchase the merchandise.

Shopping carts can be sold as independent pieces of software so companies can integrate them into their own unique online solution, or they can be offered as a feature from a service that will create and host a company's e-commerce site
SMART TAGS
A truly evil technology that allows key words (purchased by advertisers) to be 'marked' on your screen. The Smart Tags allow users to easily leave your web site for the advertiser's site. These should always be blocked by your web designer.
SOCIAL MEDIA MARKETING
Social media marketing is the process of marketing through social media sites like Twitter, Facebook and YouTube. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.

A social media marketing strategy can be as simple as having a company blog, a Twitter account, or attaching "Digg This" and "Tweet This" tags to the end of articles. It can also be as complicated as having a full campaign that encompasses blogs, Twitter, social networking and viral videos through YouTube.
SPLASH PAGE
A "concept page" that introduces the web site; not recommended for search engine optimisation.
STREAMING AUDIO/STREAMING VIDEO
Technologies which permit listening and watching continuously as the signal is transferred to your system from a remote web site.
THREADED DISCUSSIONS
Allow individuals to add to add follow-up or answer messages to a topic or forum.
THUMBNAIL
A small photographic image that assists the user in choosing a product or navigating a web site.
VECTOR GRAPHICS
A method of creating and rendering web site graphics that displays (loads) quickly.
WEB SERVER
A computer that delivers (serves up) Web pages. Every Web server has an IP address and possibly a domain name
 

 

 
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